The Pros & Cons of Adding Translations to Your Business

by | Oct 5, 2021 | Translation Services

Thinking about translating parts of your business can feel overwhelming. It’s hard to know where to start. Do you start with translating things for your employees, or do you start with your marketing? Do you start with pamphlets or your website? Regardless of where you start translating anything in your business will always come with a set of pros and cons.

It’s important to explore what the pros and cons are for any project you start in your business. This will allow you to make the best decision possible. Let’s start with two potential cons of adding translations to your business before the pros because it’s always great to end on a positive note.


Most projects whether small or large always come with some type of cost. When it comes to translating anything in your business it’s best to do it in the most cost-effective way you can, but this doesn’t mean taking the cheapest way.

Sometimes taking the cheap way can be extremely harmful to your business and can end up costing a lot more to fix. You want to go with the option that is going to provide you with the best quality, for the best price and will eliminate future problems.

In most cases this looks like hiring a translation company like Language Marketplace or a well-known freelance translator. It’s best to stay away from free resources like Google translate to ensure top notch quality.

Poor Translation

Speaking of Google translate – using a free service like this can result in poor translation. It is very important to make sure that your translations are done correctly especially when you are translating into multiple languages. When poor translations take place it can shift the true meaning of your message, create confusion, and leave potential customers with a bad taste in their mouth.

This can lead to a disaster if not done correctly, which is not something you will want to deal with. To avoid poor translation, you want to make sure that who you hire is credible and that their work is of high quality. Be sure to do the research on the company or translator you are going to work with to ensure you are going to get quality in return.

Greater Reach

There is one great thing about adding translation into different parts of your business. It helps broaden your reach, which will allow you to expand your business. You can take your business from reaching a small amount people in the world to a greater amount simply by adding in a new language to your business.

It can be as simple as having your website translated into two languages. The new languages will allow your website to show up on search engines such as Google, ultimately putting you before more people. Your keywords in the primary language will translate over into the new languages and function similarly throughout these search engines.

The translations themselves will be able to reach those who may not use the primary language of your business as their primary language. When your potential customer can absorb the content in their primary language it makes them more likely to invest in your business.

Increased Sales

One of the number one goals that businesses are looking to work on is an increase in sales. This increase means that you are growing as a company, reaching more people, and giving your customers what they want. Who wouldn’t want that?

By translating parts of your business, this is exactly what will happen. More reach equals more potential customers and when you are speaking directly to that customer in the primary language, they choose to use your chances of conversion increase.

Of course, this can only be done if the translations are done properly, and it is easy for the customer to switch into the language they need.

How to Start

This is the easiest part. All you need to do is reach out to Language Marketplace today to start your next translation project. We’ll take care of the rest!